I’d have an easier time getting her to see ’21 Jump Street.’”ĭisney is clinging to whatever good "John Carter" news it can find.Īudience response to prerelease screenings has been good, the studio says.Īnd the movie’s tracking is reasonably strong: 75 percent of moviegoers surveyed by the research firm NRG say they are aware of the movie.
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"For a movie like this, you’ve got to drag your wife, and my wife isn’t going to come to this. “Their main thing for this movie is males over 25," he continued. Furthermore, "I don’t know that these images are good enough to get the young guys,” the executive said. “It’s been at so many conventions, so much footage, so many talks.”Īnother studio’s head of distribution points out that “John Carter” is trying to appeal to younger men, and they are not reliable as a quadrant. The executive said that Disney has “tried to hard to get this on the radar with exhibitors,” but has had a hard time. “It feels very much like, ‘Been there, done that,’” a rival studio executive told TheWrap. Movie Review Intelligence gives it a 47.2. The trailers haven’t exactly resonated critics have been tough on it, too. Metacritic gives “John Carter” a 53. That's a far cry from the $20 million to $30 million it is expected to bring in this weekend. Typically a movie with a $250 million budget looks for a $75 million opening – minimum. “The Lorax” has enjoyed strong midweek numbers - $3.5 million on Monday, $3.7 million on Tuesday, $2.6 million on Wednesday - which bodes well for a strong second weekend.Īlso read: Ricky Strauss Replaces MT Carney at Disney Marketingĭisney has struggled with its marketing on "John Carter" for months, with new marketing chief Ricky Strauss taking over from ousted MT Carney midstream in January. Seuss book, which made $70.2 million last weekend, could take $44 million. Box-office watchers figure Universal's 3D adaptation of the Dr. “The Lorax” is on track to easily win its second weekend. In fact, all three of this weekend’s new movies - “John Carter,” Open Road’s “ Silent House” and Paramount’s “ A Thousand Words” - are drawing low box-office projections. They expect something in the low-to-mid $20 million range. In “John Carter’s” case, the studio says it “aspires” to an opening in the $30 million range.Īlso read: 'John Carter' Review: Lifeless on Marsīox-office watchers outside the studio say Disney is being optimistic. Usually, studios underplay box office expectations, or at least provide conservative estimates. It's also opening in 70 international markets. The pricey gamble opens at 3,749 domestic locations, including 289 IMAX and 119 premium large format locations. It stars Tayler Kitsch as a confederate soldier who must save the Red Planet, and, ultimately, earth. He sniffed.\"Once-lerl\" he cried with a cruffulous croak.\"Once-lerl You're making such smogulous smoke!My poor Swomee-Swans.why, they can't sing a note!No one can sing who has smog in his throat.Based on the Edgar Rice Burroughs character, the long in-development movie was written and directed by “ WALL-E” writer-director Andrew Stanton. Then again he came back! I was fixing some pipeswhen that old-nuisance Lorax came back with more gripes.''I am the Lorax,\" he coughed and he whiffed.He sneezed and he snuffled. So I quickly invented my Super-Axe-Hackerwhich whacked off four Truffula Trees at one smacker.We were making Thneedsfour times as fast as before!And that Lorax?.He didn't show up any more. Then.Ohl Baby! OhlHow my business did growlNow, chopping one treeat a timewas too slow. And I'm asking you, sir, at the top of my lungs\" he was very upset as he shouted and puffed- 'Whal's thai THING yo11've made 0111 ofmy Tn�f!Nia 1Nft1\". I speak for the trees, for the trees have no tongues. \"'Mister!'\" he said with a sawdusty sneeze, \"\"I am the Lorax. frisking about in their Bar-ba-loot suitsas they played in the shade and ate Trufulaf Fruits.if you're wilgiln to pay.Īnd, under the trees, I saw Brown Bar-ba-loots. You won't see the Once-ler.Don't knock at his door.He stays in this Letkitn, cold undet the toof,where he makes his own clothesout of miff-muffered moof.And on special dank midnights in August,he peeksout of the shuttersand sometimes he speaksand tells how the Lorax was lifted away. t The o1d O.a.�l� 8tilllivo hCic.Aak him.is the Street of the Lifted Lorax.Īnd deep in the Grickle-grass, some people say,if you look deep enough you can still see, today,where the Lorax once stoodjust as long as it couldbefore somebody lifted the Lorax away. the far end of town where the Grickle-grass grows and the wind smells slow-and-sour when it blows and no birds ever sing excepting old crows.